The East China Import and Export Fair (hereinafter referred to as "ECIF") is the largest import and export trade exhibition in China focusing on the textile, garment and light industrial products industries. It is co-organized by the Commerce Commissions (Departments and Bureaus) of nine provinces and cities, including Shanghai, Jiangsu, Zhejiang, Anhui, Fujian, Jiangxi, Shandong, Nanjing and Ningbo.
The 33rd China East China Import and Export Fair (ECIF) was successfully concluded at the Shanghai New International Expo Center from March 1 to 4, 2025. As a leading company in the global artificial grass industry, Shandong Zhenshuo New Materials Technology Industry Co., Ltd. brought a full range of environmentally friendly artificial grass products to the exhibition. With its innovative technology and international vision, it attracted widespread attention from buyers from more than 110 countries and regions.
Green technology empowers product upgrades
At this ECIF, Shandong Zhenshuo New Materials Technology Industry Co., Ltd. focused on displaying its independently developed "Eco-Green" series of artificial grass, which uses 100% recyclable PE materials, has passed the EU REACH certification and FIFA standard testing, and has achieved full life cycle environmental protection from raw material production to product application. The product not only has excellent wear resistance and UV resistance, but also uses bionic design to make the grass feel highly close to natural lawns, providing users with a safe and comfortable sports experience.
"We have specially developed a diamond-shaped grass structure for football fields, which, combined with an intelligent shock-absorbing cushion system, can reduce the risk of sports injuries by 30%." The company's technical director introduced in the on-site demonstration. This series of products has been successfully used in many large-scale sports stadiums and campus sports venues in China, and its environmental protection performance has been recognized by international customers.
Customized services open up the global market
In the face of differentiated needs in different regions, Shandong Zhenshuo New Materials Technology Industry Co., Ltd. launched a "scenario-based solution" to provide customers with one-stop services from design, production to construction. At the exhibition site, staff used digital sand tables to display product combinations suitable for different scenarios such as kindergartens, rooftop greening, and commercial landscapes, attracting buyers from India, Saudi Arabia, Brazil and other countries to stop and negotiate.
"We have developed quick-drying turf for the hot and rainy climate in Southeast Asia, and anti-sand coating technology customized for the Middle East market, which have received positive feedback." The company's foreign trade director said that with the help of the China Fair platform, the company has reached long-term cooperation intentions with many countries along the "Belt and Road", and the export volume of products has increased by 45% year-on-year.
Industry trends and future prospects
Data from this year's China Fair shows that the number of inquiries for environmentally friendly artificial grass products increased by 60% year-on-year, and the purchasing demand from RCEP member countries increased significantly. The China Chamber of Commerce of Food, Native Produce and Animal Products analyzed that as the global green transformation accelerates, Chinese companies with low-carbon technology advantages are becoming important participants in the international market.
"We will continue to increase our R&D investment and plan to launch innovative products such as photovoltaic integrated lawns within the year." The person in charge of Shandong Zhenshuo New Materials Technology Industry Co., Ltd. said that the company will rely on international platforms such as the China Fair to deepen technical cooperation with global customers and promote the brand upgrade of "China Smart Manufacturing" in the field of green sports industry.
As an industry benchmark company that has participated in the China Fair for ten consecutive years, Shandong Zhenshuo New Materials Technology Industry Co., Ltd. has further consolidated its leading position in the international market through this China Fair, and its innovative practices have also set an example for the high-quality development of China's green building materials industry.
